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Social Media App UX Design Process
Intro
PuyPay Social Selling Application
BuyPay is social media selling application. People can sell their products in their own communities.
My Role
- Product strategy
- User research & Analysis
- Persona creation
- MVP definition
- Wireframes
- UI Design & Prototyping
- Illustration/Icon design
- Usability Testing
Color
This design process I used for the monochromic color pattern for the entire design
Washed Blue
#607D8B
Botticelli
#90A4AE
Black
#000000
User Flow
I’ve created a user flow diagram to map every step of the user interaction required to achieve the main goal of this app: “As a user, I want to sell, buy and Pay for the product using the BuyPay Application”
Designed for Simplification
After a few more iterations, I designed the final screens with Adobe XD. I conducted A/B testings during the process to define the design pattern, elements, and colors.
I designed illustrations to keep the look fresh, diverse, and modern.
