Everything features a user experience. Your job isn’t to form the user experience. Your job is to make it good. And what do I mean by “good” user experience? it’s common to think that an honest user experience makes users happy.
User Experience design may be a process, and these lessons roughly follow that process, but you always keep these five things in mind: Psychology, Usability, Design, Copywriting, and Analysis.
“As a professional UX designer, you will spend most of your a time gathering information or explaining things to people who may or may not agree with you.”
A user’s mind is chaotic. You should know; you have one. UX Designers work with subjective thoughts and feelings a lot; they can make or break your results. And the designer must ignore their own psychology sometimes, too, and that’s hard!
- what’s the user’s motivation to be here in the first place?
- How does this make them feel?
- what proportion work does the user need to do to urge what they want?
- What habits are created if they are doing this over and over?
- What do they expect once they click this?
- Are you assuming they know something that they haven’t learned yet?
- is that something they need to try to do again? Why? How often?
- Are you thinking of the user’s wants and wishes, or your own?
- How are you rewarding good behavior?
As a UX designer, your definition of “design” is going to be much less artistic than tons of designers. Whether you “like it” is irrelevant. In UX, design is how it works, and it’s something you’ll prove; it’s not a matter of favor.
- Do users think it’s good? Do they trust it immediately?
- Does it communicate the aim and performance without words?
- Does it represent the brand? Does it all desire the same site?
- Does the planning lead the user’s eyes to the proper places? How does one know?
- Do the colors, shapes, and typography help people find what they need and improve the usability of the details?
- Do clickable things look different than non-clickable things?
If user psychology is usually subconscious, usability is usually conscious. you recognize when something is confusing. There are cases where it’s more fun if something is hard—like a game—but for everything else, we would like it to be very easy that even a (moron) could use it.
- Could you get the work through with less input from the user?
- Are there any user mistakes you’ll prevent? (Hint: Yes, there are.)
- Are you being clear and direct, or is that this a touch too clever?
- Is it easy to seek out (good), hard to miss (better), or subconsciously expected (best)?
- Are you working with the user’s assumptions or against them?
- Have you provided everything the user must know?
- Could you solve this even as well by doing something more common?
- Are you basing your decisions on your logic or categories, or the user’s intuition? How does one know?
- If the user doesn’t read the fine print, does it still work/make sense?
There is an enormous difference between writing brand copy (text) and writing UX copy. Brand copy supports the image and values of the corporate. UX copy gets shit done as directly and easily as possible.
- Does it sound confident and tell the user what to do?
- Does it motivate the user to finish their goal? Is that what we want?
- Is that the biggest text the foremost important text? Why not?
- Does it inform the user or does it assume that they already understand?
- Does it reduce anxiety?
- Is it clear, direct, simple, and functional?
In my opinion, most designers’ weak part is analysis. But we will fix that! An analysis is that the main thing that separates UX from other sorts of design, and it causes you to extremely valuable. It pays to be good at it.
- Are you using data to prove that you simply are right, or to find out the truth?
- Are you trying to find subjective opinions or objective facts?
- have you ever collected information that will offer you those sorts of answers?
- does one know why users do this or are you interpreting their behavior?
- Are you watching absolute numbers or relative improvements?
- How will you measure this? Are you measuring the proper things?
- Are you trying to find bad results, too? Why not?
- How are you able to use this analysis to form improvements?