SALAMA Islamic Arab Insurance Company needed to digitise how Takaful life insurance policies are started. Onboard is the distributor portal I designed so that a complete policy application, from choosing a plan to a generated quote, takes minutes instead of paperwork sessions.
Life insurance onboarding is where good intentions go to die. Applications ran on long forms full of underwriting jargon, so every policy needed an expert to translate. Salama wanted the opposite: a flow so clear that an agent could complete it live with a customer, and the customer could follow every step, understand every choice, and walk away with an illustrated quote.
The promise we designed around is written on the very first screen: get a life insurance quote in under 5 minutes.
Instead of reproducing the paper form on screen, I broke the application into a conversational wizard. Each step asks one plain-language question, “Which currency would you like to pay your premium in?”, “Do you consume tobacco?”, and answers are big tappable choices, sliders and steppers rather than blank fields. Info icons sit beside every question for the moment someone wants the fine print, and nothing is buried in it.
A mascot guides the flow, speech bubble first, celebrating progress and softening a product category that usually feels intimidating. Light illustration in the background keeps the tone warm while the interface itself stays disciplined and data-first.
The heart of any Takaful sale is the benefits illustration, and it is usually a spreadsheet nobody reads. Onboard renders it both ways: a grid view for the detail-minded, and a chart view where fund value and encashment value are plotted across plan years with tooltips on every point. The agent adjusts the contribution with a slider and regenerates instantly, turning the illustration from a printout into a conversation.
The delivered design covers the complete journey: login, guided quote wizard, joint and multiple policy holders, optional riders, interactive Takaful benefits illustration, quote generation and the full application and client management workspace around it. Every screen keeps the three anchors constant, one clear question, a live policy summary, and a next step.
By replacing form fields with choices, sliders and plain language, the flow removed the translation work that used to sit between the customer and the product. The same design serves the agent at a desk and a customer following along beside them, which is exactly what an assisted onboarding journey needs.
